Research shows that 73% of door drop items are opened, read, filed or set aside for later reading.
To successfully market yourself online, it is estimated that, a minimum spend of £500 per month is required Per-Platform.
If you are advertising across multiple platforms at once, you could be looking at figures that make your hear hurt.
Not to mention, your competitors are not local businesses like you, they are multi national corporations with unlimited advertising budgets.
With a free social media presence and an ad in CaledonianConnections, allow your customers to find you directly without scrolling endlessly on Google.
Depending on location, billboard prices can range from moderate to obscene. Starting at £350 for a two week slot plus design costs.
The downside, like all fixed signage, is that you will regularly be targeting the same audience over and over again until your advert no longer stands out on their morning commute.
Banners and Signage are relatively cheap, although are a hazard and regularly removed by councils, need to be manually fixed as well as being subject to our bonny Scottish weather.
We guarantee that an advert in one single issue of CaledonianConnections equates to 5 times the exposure, across a wider target area, for less than half the price.
